Atomshockwave To Broker Ads in Short Games

"AtomShockwave will start incorporating technology that allows ads to be inserted into its game worlds, the company is expected to announce today. Unlike in-game ad competitor Massive Incorporated, which inserts ads into big-name titles like "Splinter Cell: Chaos Theory" and "Anarchy Online," which users can spend hours at a time playing, Shockwave's Immersive Network aims to place ads in short, Web-based casual games."
-- Media Post
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