Toyota's Advergame First on XBox Live Arcade



Gamespot: "Now the Xbox 360's downloadable game service is getting its own advergame, as Microsoft announced that Toyota's Yaris will be one of this week's Xbox Live Arcade Wednesday releases. The game lets players hop behind the wheel of one of three new Yaris models and race through oddly twisting tracks, shooting enemies with a tentacle rooted in the car's hood, collecting loose coins, and unlocking a dozen new Xbox Live achievements along the way."

Here's the game.
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